What’s Next in Creating Your Brand
So if we haven’t drilled the point home yet, let’s recap. In order to effectively promote your company, you need to have the best possible marketing material (branding) in place, along with the best possible product or service. You need to create memorable (in a positive way) experiences for your customers so that they not only keep coming back to you, but also promote you to their friends, family, coworkers and so on.
Finding an agency that specializes in branding, graphic design and marketing strategy is the best start. Even if you have an in-house marketing department, an agency can give life to current branding or help develop a whole new strategy. At Cowboy Syndicate, we like to learn about every aspect of your business, your goals, what’s worked for you in the past and what hasn’t, and then develop a plan that specifically helps your company reach its highest potential. We look at all aspects of your current branding and help you figure out how to best use your current look or create a whole new re-branding strategy.
As you look for an agency that meets your needs, it’s important to keep in mind that you get what you pay for. Top-level design and strategy takes a lot of time (within the agency – man-hours) and work to produce at a quality level. The investment in your company’s brand will pay off in the long run. When branding and marketing is done right, it leaves you with collateral (logos, websites, advertisements, brochures, etc.) that not only look good, but offer long-term flexibility in the way you’re able to use those pieces for future marketing. Working with the right agency is a commitment that almost always pays off in terms of what good design and marketing can do for boosting sales and overall brand awareness.
Keep these tips in mind when looking for/working with an agency:
- Have a game plan for what you would like accomplished. A creative brief outlining your company goals, followed by your marketing goals helps direct the agency. (A good agency will give you their ideas too!)
- Find an agency whose work you like. Make sure what they are promising you matches (quality-wise) work they’ve already done.
- Ask for references if necessary.
- Make sure the estimate or contract the agency provides spells out exactly what you’re getting.
- Have one person at your company responsible for contacting your account manager at the agency. Too many people trying to communicate almost always leads to miscommunication. If you have a meeting involving decision-making, make sure all the decision makers are present at the meeting.
- Be open to new ideas and new directions.
- Remember that one of the benefits of an agency is having a team of people with a totally different perspective looking at your company from the outside. This can mean huge opportunity for growth and positive change.
Think About It:
Have you worked with an agency before? Do you think having a new perspective on your marketing and branding would be beneficial? Would having an agency help you reduce overhead within your company? Are your current branding and marketing strategies working for you or against you?