We can all use new marketing tips and tricks every now and then, so we’ve decided to launch our Bright Ideas feature. Every so often we’ll post a new thought that you can incorporate into your marketing strategy.
Rotate marketing tactics and vary your approach. No single strategy works all the time for your business – any business – for that matter. If you’re constantly singing only one note, your customers will eventually tune you out. And let’s face it, eventually YOU get bored from singing that one note. Marketing is fun, so take advantage of the plethora of opportunities available for demonstrating your value to your current, and potential, customers.
Important Note: Don’t choose random marketing ploys either. Plan carefully. Get feedback from customers and adapt your efforts accordingly. If you’re not sure which next step to take, or which method to try, hold a company brainstorming session or get a consultation from a marketing agency.
In short, be creative with your marketing strategy. Let it work for you to drive sales and interest in your brand.