Thanks for your comment and question! We talk more about changing branding in one of our upcoming posts, but the short version is that there are a few things to consider: How much brand equity (consumer awareness and recognition and overall value) is in your current business name? Would changing your branding help your business in the long run? Transitioning can be a lot of work, but it can definitely be worth the investment – both time-wise and financially. We’d suggest getting an agency or branding expert to consult with you on your overall business goals before making any decisions. You want to make sure that any changes you make are strategic, long-term and ultimately worth the effort. Hopefully, the rest of our series will give you a little more insight into how best to represent your company and reach your goals.